I have a pretty bad headache tonight so I am just going to leave you with an article that will provide you with some useful information on how to create a winning ebook.

How To Write An eBook People Will Actually READ
Copyright 2005 Jim Boere

The hardest part of writing is the first sentence.

When you look at the whole project, it seems like an
impossible task. That's why you have to break it down into
manageable tasks. Think of climbing a mountain. You are
standing at the foot of it and looking up at its summit
vanishing into the clouds. How can you possibly scale such
an immense and dangerous mountain?

There is only one way to climb a mountain - step by step.

Now think of writing your eBook in the same light. You must
create it step by step, and one day, you will take that
last step and find yourself standing on the summit with
your head in the clouds.

The first thing you have to do, as if you actually were a
mountain climber, is to get organized. Instead of climbing
gear, however, you must organize your thoughts. There are
some steps you should take before you begin. Once you've
gone through the following list, you will be ready to
actually begin writing your eBook.

Beginning Steps to Writing an eBook

First, figure out your eBook's working title. Jot down a
few different titles, and eventually, you'll find that one
that will grow on you. Titles help you to focus your
writing on your topic; they guide you in anticipating and
answering your reader's queries. Many non-fiction books
also have subtitles. Aim for clarity in your titles, but
cleverness always helps to sell books - as long as it's not
too cute. For example, "Remedies for Insomnia: twenty
different ways to count sheep". Or: "Get off that couch:
fifteen exercise plans to whip you into shape".

Next, write out a thesis statement. Your thesis is a
sentence or two stating exactly what problem you are
addressing and how your book will solve that problem. All
chapters spring forth from your thesis statement. Once
you've got your thesis statement fine-tuned, you've built
your foundation. From that foundation, your book will grow,
chapter by chapter.

Your thesis will keep you focused while you write your
eBook. Remember: all chapters must support your thesis
statement. If they don't, they don't belong in your book.
For example, your thesis statement could read: "We've all
experienced insomnia at times in our lives, but there are
twenty proven techniques and methods to give you back a
good night's sleep".

Once you have your thesis, before you start to write, make
sure there is a good reason to write your book. Ask
yourself some questions:

* Does your book present useful information and is that
information currently relevant?

* Will you book positively affect the lives of your readers?

* Is your book dynamic and will it keep the reader's
attention?

* Does you book answer questions that are meaningful and
significant?

If you can answer yes to these questions, you can feel
confident about the potential of your eBook.

Another important step is to figure out who your target
audience is. It is this group of people you will be writing
to, and this group will dictate many elements of your book,
such as style, tone, diction, and even length. Figure out
the age range of your readers, their general gender, what
they are most interested in, and even the socio-economic
group they primarily come from. Are they people who read
fashion magazines or book reviews? Do they write letters in
longhand or spend hours every day online. The more you can
pin down your target audience, the easier it will be to
write your book for them.

Next, make a list of the reasons you are writing your
eBook. Do you want to promote your business? Do you want to
bring quality traffic to your website? Do you want to
enhance your reputation?

Then write down your goals in terms of publishing. Do you
want to sell it as a product on your website, or do you
want to offer it as a free gift for filling out a survey or
for ordering a product? Do you want to use the chapters to
create an eCourse, or use your eBook to attract affiliates
around the world? The more you know upfront, the easier the
actual writing will be.

Decide on the format of your chapters. In non-fiction, keep
the format from chapter to chapter fairly consistent.
Perhaps you plan to use an introduction to your chapter
topic, and then divide it into four subhead topics. Or you
may plan to divide it into five parts, each one beginning
with a relevant anecdote.

How to make your eBook "user friendly"

You must figure out how to keep your writing engaging.
Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning the
pages. Sidebars are useful for quick, accessible
information, and they break up the density of the page.

Write with a casual, conversational tone rather than a
formal tone such as textbook diction. Reader's respond to
the feeling that you are having a conversation with them.
Break up the length and structure of your sentences so you
don't hypnotize your readers into sleep. Sentences that are
all the same length and structure tend to be a good aid for
insomnia!

Good writing takes practice. It takes lots and lots of
practice. Make a schedule to write at least a page a day.
Read books and magazines about the process of writing, and
jot down tips that jump out at you. The art of writing is a
lifetime process; the more you write (and read), the better
your writing will become. The better your writing becomes,
the bigger your sales figures.

In an eBook that is read on the screen, be aware that you
must give your reader's eye a break. You can do this by
utilizing white space. In art classes, white space is
usually referred to as "negative space." Reader's eyes need
to rest in the cool white oases you create on your page. If
your page is too dense, your reader will quit out of it as
soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes
your information easy to absorb, and gives the reader a
mental break from dissecting your paragraphs one after the
other.

Finally, decide on an easy-to-read design. Find a font
that's easy on the eyes, and stick to that font family.
Using dozens of fonts will only tire your readers out
before they've gotten past your introduction. Use at least
one and a half line spacing, and text large enough to be
read easily on the screen, but small enough so that the
whole page can be seen on a computer screen. You will have
to experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar check.
You are judged by something as minor as correct
punctuation, so don't mess up a great book by tossing out
semicolons randomly, or stringing sentences together with
commas. (By the way, that's called a "comma splice.")

Last of all, create an index and a bibliography. That's it!
You've written a book! Now all you have to do is publish
your eBook online, and wait for download request from your
website visitors.


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For more problem solving publications by Jim Boere go to
http://www.onlinebizpromotion.com -- To read his most
recently published eBook (revealing a newly discovered
method for getting your site ranked in Google and Yahoo!)
visit
http://www.onlinebizpromotion.com/blog-and-ping-mastery/

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